Bridgeway Company, a global innovation strategy company, venture builder, digital innovation hub and accelerator, is announcing a partnership with Segment, the leading provider of the customer data infrastructure that helps businesses put their customers first.
For years, companies have relied on Customer Relationship Management (CRM) to understand their customers, making it the centerpiece of customer data stacks for offline sales models. However, in today’s digital era, CRM is no longer enough. Companies must use dozens of business applications in their customer data stack, but they don’t have the data infrastructure necessary to integrate these applications seamlessly or respect customer privacy preferences consistently.
Segment’s technology empowers businesses to deliver seamless, personalized customer experiences across every channel and touchpoint, while also respecting user privacy and preferences through first-party data.
Segment makes analytics easy for startups. Instrument your web & mobile app with a beautiful analytics API, and integrate 250+ tools (like Google Analytics, Amplitude, Customer.io, Redshift, etc.) with the flip of a switch.
Segment is now free for Bridgeway Accelerator Startups
Segment now has a special partnership with Bridgeway! Each early stage Bridgeway startups can get $50,000 in Segment credits per year.
Segment negotiated $1,000,000+ of free tools for early stage companies in Bridgeway Portfolio
This stack normally costs thousands of dollars a month, but companies in the Segment Startup Program get these tools for free for the first year. You can view all of the Segment Startup Program deals here.
A New Infrastructure for the Customer-First Era
Segment’s Customer Data Infrastructure can capture customer interactions from every business touchpoint, ensure that the data is accurate and consistent across the organization, and automatically route that data to hundreds of business applications across a company’s entire customer data stack.
With a centralized infrastructure to route first-party customer data to whichever application requires it, companies of all sizes are able to build better products, make smarter business decisions, exceed customer expectations, and ensure that the privacy of their customers is consistently met.
“CRMs and their associated suites are no longer able to deliver great customer experiences,” said Peter Reinhardt, co-founder and CEO of Segment. “With the rapid proliferation of new digital tools and customer touchpoints, the global market opportunity for Customer Data Infrastructure is huge.”
Segment provides the customer data infrastructure that businesses use to put their customers first. With Segment, companies can collect, unify, and connect their first-party data to over 250 marketing, analytics, and data warehousing tools. Today, thousands of companies across 71 countries use Segment, from fast-growing businesses such as Atlassian, Bonobos and Instacart to some of the world’s largest organizations like Levi’s, Intuit and Meredith. Segment enables these companies to achieve a common understanding of their users and make customer-centric decisions.
Bridgeway Company Accelerator Early Stage Program
Bridgeway Company Accelerator opened its doors to 24 companies and 35 founders for the beginning of Bridgeway Accelerator Program 42. The program is designed to provide technology creators with the tools needed to thrive in today’s global economy.
An industry first, Bridgeway Accelerator Program 42 is a 3 plus 3 months immersive program where participants work one-on-one with Bridgeway Company experts and mentors to significantly accelerate their companies. The program also includes sessions on design, technology, and marketing, as well as ongoing guidance and support from a Bridgeway Company Innovation Experts. The curriculum will help founders take advantage of Bridgeway Company's expertise in cutting-edge technologies. Each participating company will also take advantage of the investment opportunity at the end of the program and membership to the Bridgeway Company Network.
“The Bridgeway Accelerator Program is the new digital Phd, and creative founders are tapping into the vast potential of the global economy.”
This program helps to inspire founders around the world to learn to make products and services that are loved around the globe, join the entrepreneurial community and share in the thriving technology-driven economy.
The companies selected for the Bridgeway Accelerator Program 42 are: Vron, Press Sports App, Eliminatore, Phrenzi, Eloisa Technologies, a-Qube, Scan and Buy, Workngopro, Warehod, FERT experienced solutions, Dateouts, Seven, VRLab Academy, Vizrefra, Kibus Petcare, Opportumeety, Vitruvian Metrics, Rente, Pocket Dr, Techaldo, My Different Place, Zero Mika Startup, Titan Exchange, UR Beauty.
These companies will compliment Segment's strategy to grow with its clients and as well be one of the rare companies to be selected to join this program and take advantage of it.
About Bridgeway Accelerator Program 42
Bridgeway Accelerator Program 42 will hold sessions on a yearly basis, with up to 25 app companies accepted for each round. To be admitted to the program, technology-driven businesses can be founded anywhere in the world and focus on the AI, Big Data, Enhanced Reality, Blockchain, Gamification or Robotics technology. They must also have a concept or prototype. For more information on Bridgeway Company Bridgeway Accelerator Program 42 visit https://www.bridgeway.company/accelerator.
You can read all about the Deal here.