How Corporations Benefit From Innovation Management




Innovation management initiatives are focused on disruptive or progressive changes that transform the company in a meaningful way. At present, innovation management has become a subset of strategic management, and companies are not willing to leave the innovations with a wings of research and development.


Companies have recognized the importance of communication, measuring innovation, promoting an innovative culture and good leadership. Companies in countries such as China, Brazil and India have changed the rules of successful innovation by producing valuable and sustainable products and services to address environmental, social and economic problems.

Innovation management helps organizations to seize opportunities and use them to develop and introduce new ideas, processes or products.


By using innovation management tools, management can create and deploy the creative skills of the workforce to continuously develop a business.


In order to lead or sustain innovation, managers need to focus on the innovation network, which requires a deep understanding of the complexity of innovation.


Employees throughout the organization can come up with new ideas to improve sales or reduce costs, improve employee engagement, productivity and collaboration, improve customer experience, provide operational efficiency or solve a social cause.

For the implementation of ideas, innovation advisers or partners can help develop their business plans, product and marketing strategies after launch, analyze competitors and customers and the entire innovation roadmap. Faced with such a comprehensive leadership innovation, competitors can do little more than shake their heads in amazement.



Management processes such as strategic planning, capital budgeting, project management, recruitment and promotion, employee evaluation, executive development, in - house communication and knowledge management are the tools that change management principles into everyday practice.


While operational innovation focuses on the business processes of an organization ( supply, logistics, customer service, etc. ), the innovation of management focuses on the management processes of a company. Innovation always involves different types of innovations, such as product innovation, marketing innovation and process innovation. Business model innovation has a very high innovative power and offers many opportunities for unique differentiation and sales.


Companies have always sought new ideas outside their organizations, and social media platforms have recently provided new channels for collecting, sharing and analyzing information in a cost - effective way. Use social media networking contributions on your innovation process from impartial third parties such as customers, suppliers and consultants to avoid blind business opportunities. In many ways, social media have made market intelligence more affordable for innovation, and the challenge is how to integrate it into your own innovation management.


Entrepreneurial masters say that a company must be creative or have creative people in it before it can "make" innovation and that the concept of structuring an innovation process ( i. e. managing it ) is oxymoron.


Linux, the computer operating system, is the most famous example of a recent innovation in management : the development of open source. Based on other innovations such as the general public license and online collaboration tools, open source development has proven to be a very effective mechanism for stimulating and coordinating the activities of geographically dispersed people. It is difficult for competitors to replicate benefits based on a network of individual innovations that cover many management processes and practices.





Creativity is the basis of innovation management; the ultimate goal is to change services or business processes.

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