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STARTUP ELEVATOR PITCH: ACT LIKE A SARDINA AND WIN

TODAY I WOULD LIKE TO SHARE ONE OF MY EXPERIENCES AS STARTUP FOUNDER. IT'S FUN AND I HOPE IT CAN BE USEFUL.



The public debt grows (it will soon exceed 2500B and goes hand in hand with the Italian passion for PITCHES.


The man in the photo is AUGUSTO COPPOLA, person of considerable power in the Italy of PITCHES and -2500B: under his control pass "hundreds of startups per day" and he is the Selector. I have met AUGUSTO three times, between 2018 and 2019. The last one in Padova, where I was for a 5-minute PITCH "exact". You cannot exceed on AUGUSTO's minutes as you do with the public debt and he was the timekeeper, the judge of LUISS ENLABS Italian incubator as well as the chairman of the committee of wise investors.


"Dear Francesco, you cannot come here and act like "I Am Me And You Are Not Even A Dick." That's how AUGUSTO talked about, or: technology doesn't convince me and the business model isn't good.


Well, here's the lesson I (didn't) learn. If you go in front of a Selector in the Italy of PITCHES and -2500B, you do not have to be over 24 years old, you do not have to show up with the shirt inside your pants and the tie, you do not have to be an assertive man because only the Selector can be.


In short, act like a SARDINA and win your PITCH. Technology or business has nothing to do with it.